Article by Jeff Roberts

No matter what country you’re in, France, the UK,  Japan, India, or Canada, you are surrounded by it at any given moment. The latest sale, the hottest new look, the ideal body, the only way to ‘fit in’. This overtly westernized image of beauty has become the international standard through the influence of clever marketing and advertising schemes. We are taught that in order to fit into the globalized culture we must fully embrace the western body.

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