Article by Sigmund Fraud

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Our lives are ridiculously convenient in this day and age, and much of the consumer economy seems to be directed at making life ‘easier’ still. It seems that the more convenient life becomes, the more need there is for more convenience. Anything is possible in this technological age and if it can’t be afforded, then convenient credit can make it happen. There is no reason to wait for anything.

Just like an addict, the modern convenience seeker is rarely aware of the damage that the need to feed the need is causing.

The pursuit of convenience is big business and over the last 60-75 years we have experienced a profound cultural shift towards disposable consumerism. We’ve been sold the idea that life must be easy, and that the mundane things in life are to be rushed or delegated so that more time is available for enjoying ourselves.

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