• The Amazing Rise of the Mandela Effect

    Article by Cynthia Sue Larson

    The phrase “Mandela Effect” has been trending upward at an exponential rate since July 2015, according to Google Trends. Part of what is fueling the rapid increase in discussion about the Mandela Effect is that some of the reporters writing articles about the increased interest in this phenomena are experiencing it, too. One reporter noticed that an oft-remembered cheesy love sequence between two characters in the James Bond movie, Moonraker, no longer exists – despite his recollection (and mine) that “Dolly has braces”!

    While many are surprised by the recent surge of interest in the “Mandela Effect,” those of us who have been researching and writing about this phenomenon of reality shifts and alternate histories have long been anticipating just such a rise of interest.

    What is the Mandela Effect?

    The “Mandela Effect” is named after South African anti-apartheid revolutionary Nelson Mandela, who became a topic of interest in the year 2010 by people noticing with surprise that he was alive at that time – since many people remembered him having died while incarcerated. I had published similar accounts of the dead being observed alive again in my 1999 book, Reality Shifts, and reported first-hand accounts on the RealityShifters website from people all around the world noticing many dead people alive again. Observations of dead people alive again are just one of many types of Mandela Effects, with other notable examples including changes to song lyrics, movie dialogue, movie scenes, physical geography, physiological anatomy, and product names.

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